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Atomic 212 founders co-author book on effective media planning mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
New Agency ASK-Opinions Opens in the Netherlands July 8 2021 Netherlands-based group Effective Media & Marketing (EMM) has launched an FMCG-focused research agency called ASK-Opinions, which will combine online panel research with shopper and purchase data from more than 1.5 million brand and category buyers. With the launch, EMM now comprises six companies: Hiiper for shopper data and insights, Chatback providing chatbot tools, Scoupy for cashback and shopper marketing, Effective Promotions for trade shows and events, and WePackIT for distribution and fulfilment services. The new ASK-Opinions agency has already set up a panel comprising more than 100,000 consumers, and will use Chatback s chatbot / mobile app technology to survey them. The firm says using the chatbot gives them a higher response rate and shorter response time, while making it more fun for consumers to engage with a survey. ....
Ask-Opinions FMCG panel launches in the Netherlands | News research-live.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from research-live.com Daily Mail and Mail on Sunday newspapers.
Mercury Mercury’s lobbying and public affairs firm, which is headed by Michael McKeon, boasts more than 30 media relations professionals in its New York office. The growing media relations team is led by former Bloomberg spokesperson John Gallagher, managing director and former National Action Network communications lead Rachel Noerdlinger, former Fox News producer Dan Bank and former Associated Press chief White House correspondent Ben Feller. Mercury, which represents a wide variety of clients, has a national presence that is bolstered by former New York Post reporter Stefan Friedman, who leads the media relations practice on the West Coast. Other key employees: Beth DeFalco, Karen Mustiga, Kim Winston, John Tomlin, Djenny Passé, Shannan Siemens, Eric Bloom ....