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It s likely most marketers haven t uttered these words in a while: I don t have enough marketing technology. According to a Progress Software report last fall, marketers use an average of 120 marketing technology tools. Scott Brinker s most recent Martech Supergraphic lists around 8,000 marketing technology tools. That same research began in 2011 with 150 tools. Fun as it is to crunch the martech numbers, marketers are the ones that need to tame all the chaos and ensure these tools are supporting business objectives and strong marketing outcomes. What s the right toolset? Should we have a marketing cloud at the center of our martech stack? Should we build with a best-of-breed approach? Should we build our own stack? ....
Practical Use Cases of Artificial Intelligence in Marketing cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.
Screen Image from Campaign Video Ald. David Moore (17th) has jumped into the race for Illinois secretary of state, making him the fifth Democrat to announce a bid to succeed longtime incumbent Jesse White. The South Side alderman pledged to put White’s name on new youth centers at driver’s license facilities and advertising on license plates. “All across this state, I will work hard for those who have felt that they’ve been marginalized because they are not connected, or do not have a big family name, or who do not have the right level of income,” Moore said at his campaign kick-off over the weekend. ....
All relationships are built on trust whether you re talking about the people you meet in the course of your life or the brands and the relationships they build with their customers. In fact, according to data from Edelman in 2019 prior to the pandemic, 81% of customers buy based on trust. Having consumers trust your brand has always been an important factor in customer experience success, but the past 15 months has definitely amplified things. In fact, Experianâs global research from July 2020 showed that 52% of customers who felt that businesses treated them fairly during the pandemic plan to give those companies more of their business. ....
BEN SZALINSKI The State Journal-Register Illinois Comptroller Susana Mendoza announced this week the state has paid down its bill backlog to a manageable level. This is a remarkable day that I have been working toward since I took office in December 2016 amid the budget impasse when the previous administration was paying nursing homes and hospice centers up to a year late and they let the backlog climb to $16.7 billion, Mendoza said Wednesday. Illinois went without a budget for over two years between July 2015 and August 2017 as legislators and former Republican Gov. Bruce Rauner waged a heated battle over the state s financial problems. During that time, the state s bills continued to add up. While no funds were appropriated, the comptroller was still required by law to pay local governments, pensions and debts. ....