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Weaving rugs, and 'lives' - INDIA New England News


INDIA New England News
By Puja Gupta
New Delhi– Established in 2004, the Jaipur Rugs Foundation works with several ethnically diverse communities spread across 600 villages in five states that lie in some of the most impoverished regions of India.
“It aims to reach out to remote rural areas and establish bonds with village communities, enabling them to start weaving not just rugs but also their own
lives,” says its founder N.K. Chaudhary.
In a conversation with IANSlife, the veteran shares the various initiatives by the company to empower rural lives and those impacted by the pandemic.
Excerpts:
Q: What is the vision of Jaipur Rugs Foundation? ....

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How artisans get creative to stay afloat in a crisis, even as the COVID-19 second wave brings in new challenges


An artisan of label Lavangg, engaged in Awadhi embroidery
  | Photo Credit:
Creative Dignity
Artisans began making products for WFH clientèle and courted e-commerce platforms to survive the pandemic. Their battle, however, isn’t over as the second wave brings in new challenges
Here this day we choose to celebrate
Examples of women who dare to create……
Bengaluru-based rapper Irfana Hameed will recite the poem,penned by Lakshmi Hiranandani, to celebrate women-run small businesses on the Instagram account, Swara - Voice of Women (@swaravow) this week. Swara, established by Kottayam-based entrepreneurs Asha Scaria Vettoor and Lakshmi in 2018, aims to provide voice and agency to rural women artisans. After the COVID-19 pandemic hit, Swara is rethinking its business model. Could a rap song attract new consumers? ....

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