INDIA New England News
By Puja Gupta
New Delhi– Established in 2004, the Jaipur Rugs Foundation works with several ethnically diverse communities spread across 600 villages in five states that lie in some of the most impoverished regions of India.
“It aims to reach out to remote rural areas and establish bonds with village communities, enabling them to start weaving not just rugs but also their own
lives,” says its founder N.K. Chaudhary.
In a conversation with IANSlife, the veteran shares the various initiatives by the company to empower rural lives and those impacted by the pandemic.
Excerpts:
Q: What is the vision of Jaipur Rugs Foundation?
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Jaipur Rugs is a story of empowered artisans, with a close-knit community of more than 40,000 spread across 600 villages in India. These artisans have gone through rigorous training to uphold the quality standards promised with every rug and systems in place for choice of material sourcing, timely delivery and sustaible production.
Speaking on the collection, Yogesh Chaudhary commented, “With every new collection we aim to collaborate with people who can showcase the ancestral art of rug making with a new vison. We seek to deliver a creative combination of age-old art and modern interpretation. With Archetype, Abin has highlighted various facets of human personality through architectural philosophies. With his graphical visual interpretation of architectural eras, he has helped us add some great designs to our product offering. His rugs have a fresh take on architectural tents that will work beautifully in all kinds of homes and settings. His eclectic designs and sty