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April 8 2021, 2:56 pm | BY Kim Shaw | No Comments The big winners of the ADFEST 2021 Lotus Awards were announced moments ago at today’s online ceremony. With 62 jurors, the judging process was guided by Grand Jury President Judy John, Global Chief Creative Officer at Edelman, Toronto.
Jimmy Lam, President of ADFEST, said: “We would like to thank everyone who entered ADFEST 2021 in spite of the challenges we faced as an industry last year. We thank you for sharing your ideas with the world and for showing how in dark times, the most innovative creative ideas shine bright.” ADFEST’s highest accolade is the ‘Grande’ trophy and only 4 of these Grande awards were awarded this year: ....
Indian agencies bring home 1 Gold, 3 Silver and 5 Bronze at Adfest 2021 Share Via: Taproot Dentsu s ad for Facebook s More Together campaign featuring Pooja Didi brought home the most awards at Adfest 2021. Taproot Dentsuâs work for Facebook titled âPooja Didiâ won a Gold in the Digital Lotus category. This ad also won a Silver in the Film Craft Lotus category as well as a Silver and a Bronze in the Film Lotus category. The film s plot is centred on the spirit of resilience of a 28-year-old woman Pooja (Didi) and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when the business is low or not doing well, comes at a great personal cost. However, as the plot unfolds, it showcases the limitless possibilities when people come together. ....
AdFest 2021 Lotus Awards: TBWA\Sydney and Leo Burnett Melbourne score Grande trophies; Mindshare Sydney named Media Agency OTY – Campaign Brief campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
March 17 2021, 1:19 pm | BY Ricki Green | No Comments AdFest will soon reveal the winners of the AdFest 2021 Lotus Awards in a virtual awards ceremony on Thursday, 8 April, 2021 at 3pm AEST time.
AdFest has announced the first-round of 2021 finalists in the following categories: Brand Experience Lotus; Design Lotus; Digital Craft Lotus; Digital Lotus; Direct Lotus; eCommerce Lotus; Film Craft Lotus; Media Lotus; Mobile Lotus; New Director Lotus; PR Lotus; and Print & Outdoor Craft Lotus. On 31 March, AdFest will reveal the second round of finalists in the following categories: Audio Lotus; Branded Entertainment Lotus; Effective Lotus; Film Lotus; Innova Lotus; Lotus Roots; Outdoor Lotus; and Press Lotus. ....
– Loong, Beijing : Tencent Foundation’s China Organ Donation ‘A Team of One’ – McCann Worldgroup, Tel Aviv: IKEA ‘ThisAbles’. Adds Brett: “All the work we saw was really inspiring but I think the piece that really stood out to me was ‘The Restaurant of Mistaken Orders’ by TBWA\Hakuhodo. It had such a beautiful humanity to it, taking a topic normally kept behind closed doors and making it accessible with thoughtfulness, care and positivity.” Regarding IKEA’s ‘ThisAbles’ by McCann Worldgroup, Tel Aviv, Hamidi adds: “I like how it took 3D printing technology, something that we’ve all come to think of as a bit of a gimmick, and used it in a meaningful way to make a difference.” ....