The 34th celebration of Citra Pariwara, the largest advertising festival in Indonesia, carried "Embrace (in)Sanity” as its main theme. With 1772 entries this year, the Creative Agency of The Year award was handed to Flock Creative Network (FCN), who have gone back-to-back after winning the award las
The enthusiasm at Citra Pariwara 2020 proved that the COVID-19 pandemic is not a barrier for creativity nor competition. Therefore, this annual event will be held again this year, with a series of events, the main of which will be held on the 2nd and 3rd of December 2021.
– Loong, Beijing : Tencent Foundation’s China Organ Donation ‘A Team of One’
– McCann Worldgroup, Tel Aviv: IKEA ‘ThisAbles’.
Adds Brett: “All the work we saw was really inspiring but I think the piece that really stood out to me was ‘The Restaurant of Mistaken Orders’ by TBWA\Hakuhodo. It had such a beautiful humanity to it, taking a topic normally kept behind closed doors and making it accessible with thoughtfulness, care and positivity.”
Regarding IKEA’s ‘ThisAbles’ by McCann Worldgroup, Tel Aviv, Hamidi adds: “I like how it took 3D printing technology, something that we’ve all come to think of as a bit of a gimmick, and used it in a meaningful way to make a difference.”
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