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ANZ Opening for Pathmatics - Daily Research News Online


Daily Research News Online
July 0 2021
Santa Monica, California-based ad intelligence company Pathmatics is expanding to Australia and New Zealand, appointing Eugene Du Plessis to lead the new division as Regional Director.
Pathmatics, formed in 2011 and acquired last month by mobile app market intelligence and insights provider Sensor Tower, provides users with data on how their competitors are spending on ads across digital, video, display and mobile, as well as Facebook advertising intelligence. Its flagship Explorer platform was previously offered in the region via a partnership with Nielsen, but has not been available direct until now.
Du Plessis joins from Nielsen Australia, where he has spent the last six years in roles including Commercial Director. Pathmatics social tracking now reports on Facebook advertising in 11 countries around the globe, also including the USA, Canada, Mexico, Brazil, the UK, Spain, France, Italy and Germany. ....

United States , New Zealand , United Kingdom , Santa Monica , Gabe Gottlieb , Singtel Optus , Warehouse Group , Procter Gamble , Mondelez International , Eugene Du Plessis , Sensor Tower , Nielsen Australia , Hungry Jack , Warehouse Group Limited , ஒன்றுபட்டது மாநிலங்களில் , புதியது ஜீலாந்து , ஒன்றுபட்டது கிஂக்டம் , சாந்தா மோனிகா , கேப் காட்‌லீப் , கிடங்கு குழு , ப்ராக்‌டர் சூதாட்டம் , மோண்தெலேஜ் சர்வதேச , சென்சார் கோபுரம் , பசி பலா , கிடங்கு குழு வரையறுக்கப்பட்டவை ,

iTWire - Pathmatics expands in Australia and New Zealand to offer companies data analytics on ad spending


iTWire
Monday, 28 June 2021 09:44
Pathmatics expands in Australia and New Zealand to offer companies data analytics on ad spending
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Brands, publishers, and agencies based in Australia and New Zealand will now have access to digital advertising insights to study how their competitors spend ads. Pathmatics also revealed that the top ad spenders in the region are Proctor & Gamble, Hungry Jack’s, SingTel, and Optus.
Pathmatics expands in Australia and New Zealand, the company announced. Brands and marketers using the digital marketing intelligence platform will be able to analyse how their competitors are spending on ads across digital, video, display, and mobile, and for the first time, have access to Facebook advertising intelligence. ....

United States , New Zealand , United Kingdom , Gabe Gottlieb , Mondelez International , Taco Bell , Procter Gamble , Pizza Hut , Nielsen Australia , Eugene Du Plessis , Sensor Tower , Hungry Jack , Habit Burger Grill , ஒன்றுபட்டது மாநிலங்களில் , புதியது ஜீலாந்து , ஒன்றுபட்டது கிஂக்டம் , கேப் காட்‌லீப் , மோண்தெலேஜ் சர்வதேச , டகோ மணி , ப்ராக்‌டர் சூதாட்டம் , பீஸ்ஸா குடிசை , சென்சார் கோபுரம் , பசி பலா , பழக்கம் பர்கர் கிரில் ,