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Daily Research News Online July 0 2021 Santa Monica, California-based ad intelligence company Pathmatics is expanding to Australia and New Zealand, appointing Eugene Du Plessis to lead the new division as Regional Director. Pathmatics, formed in 2011 and acquired last month by mobile app market intelligence and insights provider Sensor Tower, provides users with data on how their competitors are spending on ads across digital, video, display and mobile, as well as Facebook advertising intelligence. Its flagship Explorer platform was previously offered in the region via a partnership with Nielsen, but has not been available direct until now. Du Plessis joins from Nielsen Australia, where he has spent the last six years in roles including Commercial Director. Pathmatics social tracking now reports on Facebook advertising in 11 countries around the globe, also including the USA, Canada, Mexico, Brazil, the UK, Spain, France, Italy and Germany. ....
8 venture capital firms explain how they assess a startup before investing in a series B startupdaily.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from startupdaily.net Daily Mail and Mail on Sunday newspapers.
iTWire Monday, 28 June 2021 09:44 Pathmatics expands in Australia and New Zealand to offer companies data analytics on ad spending Shares Brands, publishers, and agencies based in Australia and New Zealand will now have access to digital advertising insights to study how their competitors spend ads. Pathmatics also revealed that the top ad spenders in the region are Proctor & Gamble, Hungry Jack’s, SingTel, and Optus. Pathmatics expands in Australia and New Zealand, the company announced. Brands and marketers using the digital marketing intelligence platform will be able to analyse how their competitors are spending on ads across digital, video, display, and mobile, and for the first time, have access to Facebook advertising intelligence. ....