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CCPA issues advisory on misleading COVID ads; how will brands be impacted?
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The unsubstantiated claims that are punishable include 99.9% germ kill , immunity boosting , virus killing , and protects from COVID-19 .
The Central Consumer Protection Authority (CCPA) has issued an advisory to remind the advertisers that making unsubstantiated COVID-related claims in advertisements is a punishable offence.
The advisory pulls up the provisions of the Consumer Protection Act, which came into effect from July 24, 2020 to regulate matters related to the violation of consumer rights, unfair trade practices, and false or misleading advertisements.
The notice adds that since 2020, the consumers have been grappling with a global crisis situation due to the CQVID pandemic. In such uncertainties, they are looking for any means that assure immunity from the diseases.
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