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What B2B marketers can look forward to in 2021


What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital journey.
Kim Davis on January 7, 2021 at 11:40 am
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“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, CEO of Jabmo, a global ABM platform serving industrial and manufacturing businesses, bio-sciences and healthcare.
The opportunity described by Heys has been created against the backdrop of a pandemic and an associated economic crisis which has forced businesses across the full spectrum of digital maturity, to double down on digital marketing and sales strategies. To gauge the extent and significance of this transformation, we spoke not only to Heys, but to Stacy Greiner, an IBM and Cisco veteran who joined Dun & Bradstreet, the global business intellige ....

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