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Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability. The brand launched in January this year with a product range including lipsticks, concealer, powders, and cheek tints. Most notably, the brand uses a smart refillable and reusable system to minimise wastage and reduce plastic consumption. The brand was founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan. Asha is a veteran in the health and beauty industry, who co-founded the nutraceutical brand Pure Nutrition. The family is also closely associated with the Jindal Naturecure Institute in Bangalore. ....
Eco boost: Five recent developments in sustainable beauty across APAC We round up our five most-read stories relating to one of the hottest topics in beauty today, featuring innovative solutions to the sustainable beauty movement coming from Asia Pacific. 1 – Just add water: Singapore start-up launches hand soap tablets to bring low-cost sustainability to consumers Singaporean company Reuuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point. Founder Vino Kanna told CosmeticsDesign-Asia that the idea for Reuuse was born from the frustration he experienced buying conventional liquid hand soaps during the COVID-19 pandemic. ....
South Korean firm FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products – and has shed light on a raft of projects that are helping it meet its eco goals. FSKorea was established in 1988 with its core business in make-up brushes. Today, the firm develops a range of beauty products from make-up sponges to mascaras to droppers. Like many businesses, the firm has been impacted by the COVID-19 pandemic. “Certainly, the months that have just passed and the crisis linked to COVID-19 represent a real challenge and impact our activity,” said JK Hwang, president of FSKorea. ....
Men’s beauty habits: Age a key differentiator in cosmetic use among Japanese men - survey Age appears to be a key differentiator for the use of cosmetics among Japanese men, with colour products finding favour with those in their 20s or below, while eye creams are looking strong for those in their 30s, according to a new survey. Owned by Japanese beauty retail and media firm istyle Inc, @cosme is a cosmetic portal that has amassed over 15 million product reviews from around 16 million monthly visitors. Since launching in 1999, it has spun off into a retail business which has an offline and online presence in markets such as Japan, Taiwan, Hong Kong and Thailand. ....