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HSBC Singapore Champions Changemakers with New Brand Platform 'Why Stop Here?'


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Wunderman Thompson s future-fit brand platform inspires HSBC’s customers, employees, wider society and the bank to constantly seek to grow, develop and improve
In the year full of changes, HSBC Singapore has stood out to champion changemakers with its multi-year brand platform ‘Why Stop Here? . In the past few years, HSBC Singapore had strengthened its position as the global leader in sustainable finance. But in a year of crisis, HSBC Singapore reflects on the values of a resilient never-say-die Singapore, and they issued the challenge to customers - and most importantly, to themselves - Why stop here? . ....

Nimesh Desai , Carl Lundqvist , Wunderman Thompson , Hidayah Asari , Mateusz Mroszczak , Stephanie Kwok , James Llewelyn Davies , Tony Cripps , Shruti Subramanian , David Clyde , Rebecca Nadilo , Hafiza Yussaini , Siddharth Joglekar , Minzie Liyu , Ravi Mirchandani , Madeleine Webb , Nicholas Chia , Creative Group Head , Creative Group Head Art , Champions Changemakers , New Brand Platform , Why Stop , Wunderman Thompson Singapore , Creative Officer , Strategy Officer , Creative Director ,

HSBC Singapore champions changemakers with new brand platform via Wunderman Thompson Singapore


February 19 2021, 12:07 pm | BY Kim Shaw | 2 Comments
In a year full of changes, HSBC Singapore has stood out to champion changemakers with their multi-year brand platform “Why Stop Here?” via Wunderman Thompson Singapore.
 
Over the past few years, HSBC Singapore had strengthened its position as the global leader in sustainable finance. But in a year of crisis, HSBC Singapore reflects on the values of a resilient “never-say-die” Singapore, and they issued the challenge to customers and most importantly, to themselves, “Why stop here?” The future-fit brand platform inspires HSBC’s customers, employees, wider society, and the bank to constantly seek to grow, develop and improve. ....

Nimesh Desai , Tony Cripps , Carl Lundqvist , Shruti Subramanian , Hafiza Yussaini , Rebecca Nadilo , Siddharth Joglekar , Minzie Liyu , Hidayah Asari , Ravi Mirchandani , Mateusz Mroszczak , Stephanie Kwok , Nicholas Chia , Creative Group Head , Creative Group Head Art , Why Stop , Wunderman Thompson , Chief Creative Officer , Chief Executive Officer , Creative Officer , Strategy Officer , Creative Director , Group Head , Danny Tan , Account Director , Production Coordinator ,

Analysis: Privacy outrage around WhatsApp valid, but update inevitable?


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12 January 2021
Headlines shouting about the brisk rise of Telegram and Signal emerged over the past few days after rival WhatsApp updated its terms of service asking users to allow its parent Facebook and its subsidiaries to collect user data, phone number and location. While the content of the messages are said to remain encrypted, the data collected would presumably allow for more targeted advertisements on the Facebook owned platforms and allow the network to invest more into areas such as eCommerce.
According to reports on Reuters, these privacy concerns have led to more than 100,000 users installing Signal across app stores such as Apple and Google and telegram saw over 2.2million downloads, according to Sensor Tower.  Sensor Tower also added that new installs of WhatsApp fell 11% in the first seven days of 2021 compared with the prior week. Meanwhile, the privacy concerns saw Turkish anti-trust officials to launch an i ....

Nimesh Desai , Wunderman Thompson , Joseph Chua , Aiken Chua , Laura Quigley , Sensor Tower , Integral Ad Science , Southeast Asia , Personal Data Protection Bill , நிமேஷ் தேசாய் , ஜோசப் சுய , ஐகேன் சுய , லாரா குயிக்லி , சென்சார் கோபுரம் , ஒருங்கிணைந்த விளம்பரம் அறிவியல் , தென்கிழக்கு ஆசியா , தனிப்பட்ட தகவல்கள் ப்ரொடெக்ஶந் ர சி து ,