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July 16 2021, 9:05 am | BY Kim Shaw | No Comments Leading Southeast Asia superapp Grab, and VMLY&R Commerce have generated over 11 million views to date for a new 2021 Father’s Day campaign, which pays tribute to the thousands of dads on the Grab platform.   Launching in Cambodia, Malaysia, Philippines, Singapore, Vietnam between June 11-20, in line with each country’s Father’s Day celebrations, the standalone campaign, entitled: “Happy Father’s Day – A GrabDad’s Story” explores what it means to be a father. The sentimental film salutes hard working dads across the region, highlighting the key roles they play, not only for their families, but also in business and the community.

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