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Pioneering new enterprise from recruitment company Unknown launches
An innovative new social enterprise, Good Brains for Good Brands (GBGB), has launched to connect creative industry talent with charities that need help to raise vital funds and awareness at this critical time for the third sector.
GBGB is launched by the recruitment company, Unknown, to enable creative talent to work with the organisations that need their skills most right now - charities that have lost their traditional means of fundraising as a result of the pandemic.
GBGB provides bespoke dedicated teams from the creative industries who give their time on a ‘low bono’ basis to create effective, impact-orientated campaigns, devise strategies and problem solve for charity brands. GBGB aims to revolutionise the way the advertising industry serves charity organisations, many of whom now face financial devastation because of Covid-19.
Movers and Shakers: Aviva, Gravity Road, Bountiful Cow, Genie, IPG Mediabrands, ITV
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