John Hegarty on advertising’s automated future
We speak to the adland legend about his new gig as chairman of AI recruitment company Genie, plus how he thinks the industry will need to adapt post-Covid 12/05/2021 7:14 am
If there is one thing that Sir John Hegarty has mastered during his five-decade career in advertising, it is knowing great creative talent when he sees it. The ad mogul started his career at agencies including Benton and Bowles and Cramer Saatchi (now known as Saatchi & Saatchi) in the 60s, before co-founding TBWA in 1973 and going on to become founding partner and worldwide creative director of BBH in the 80s. Since then, the agency has created agenda-setting work for everyone from Levi’s to Barnardo’s, as well as expanding into seven major cities across the globe.
Movers and Shakers: Aviva, Gravity Road, Bountiful Cow, Genie, IPG Mediabrands, ITV
Welcome to Campaign s weekly round-up of the hires, departures and promotions across the industry.
by Staff
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Hegarty coup for freelance matchmaking service Genie
BBH co-founder backs AI interface that matches briefs to freelance creatives.
by Daniel Farey-Jones
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