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This time last year, the world was full of uncertainty. Much has changed since then and, despite the pandemic’s tragic toll, businesses and communities continue to band together to show support. But there is still work to be done to make sure all South African’s can share equally in the rec. ....
22 Feb 2021 • Approach: Utilise geo-targeted media (as we decided to do a staggered launch in select suburbs new areas launching weekly) with simple, clear affordability messaging and photos of South African cities/suburbs • Channels: Community radio, billboards and geo-targeted online media (YouTube, Twitter and Facebook) • Results: Statistically significant uplifts on Ad Recall and Product Awareness on Brand Lift Studies 2. Delivery: Nobody Gets it Like We Do • Objective: Get 18-45-year-olds who order takeaway via direct ordering or pick-up to switch to Uber Eats by showing them how it’s an easier and more reliable way to get the restaurants they love ....
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