Live Breaking News & Updates on Uber Go Campaign

22 Feb 2021
• Approach: Utilise geo-targeted media (as we decided to do a staggered launch in select suburbs new areas launching weekly) with simple, clear affordability messaging and photos of South African cities/suburbs
• Channels: Community radio, billboards and geo-targeted online media (YouTube, Twitter and Facebook)
• Results: Statistically significant uplifts on Ad Recall and Product Awareness on Brand Lift Studies
2. Delivery: Nobody Gets it Like We Do
• Objective: Get 18-45-year-olds who order takeaway via direct ordering or pick-up to switch to Uber Eats by showing them how it’s an easier and more reliable way to get the restaurants they love ....

South Africa , University Of Cape Town , Western Cape , South African , South Africans , Kate Owen , Uber Go Campaign , Uber South Africa , Mather Johannesburg , Business Science Marketing , Cape Town , Johannesburg City Marketing Manager , Sub Saharan Africa , Samantha Fuller , Uber Eats , Uber Connect , Move What Matters , Product Awareness , Brand Lift Studies , Nobody Gets , Brand Lift Study , Cumulative Layout Shift , பல்கலைக்கழகம் ஆஃப் கேப் நகரம் , மேற்கு கேப் , கேட் ஓவந் , ம்யாதர் ஜோகன்னஸ்பர்க் ,