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Tourism Australia, Digitas Australia & TBWA Sydney among launch line up for Mumbrella Travel Marketing Summit


Tourism Australia, Digitas Australia & TBWA Sydney among launch line up for Mumbrella Travel Marketing Summit
June 17, 2021 9:15
Senior leaders from Tourism Australia, Digitas Australia, TBWA Sydney and Urban List are among the first speakers announced at the 2021 Mumbrella Travel Marketing Summit.
Returning as a live event on 28 October at the Sheraton Grand Hyde Park in Sydney, the summit comes at a key time for the travel industry, as the COVID-19 vaccination program reopens Australia’s tourism doors, and as the world recalibrates to a new future of international travel.
Andrew Waddel (left) and Katrina Alvarez-Jarratt
Andrew Waddel, general manager of Tourism New Zealand – Australia and Katrina Alvarez-Jarratt, creative director of TBWA Sydney, will reveal the concept, strategy and execution of their PLAYNZ campaign, presenting to the world a country through the visual language of a video game. They’ll discuss how planning combined with pivoting to c ....

New Zealand , New South Wales , New Australia , Western Australia , Andrew Waddel , Paul Bailey , Maurice Riley , Susannah George , Katrina Alvarez Jarratt Susannah George , Katrina Alvarez Jarratt , Tourism Australia , Digitas Australia , Urban List , Travel Marketing , Sheraton Grand Hyde Park , Tourism New Zealand , New Australia , Take Control , Taking Control , Mumbrella Travel Marketing Summit , புதியது ஜீலாந்து , புதியது தெற்கு வேல்ஸ் , புதியது ஆஸ்திரேலியா , மேற்கு ஆஸ்திரேலியா , ஆண்ட்ரூ வதிதேள் , பால் பெய்லி ,

New report uncovers how to get more Aussies spending on domestic travel – Travel Weekly


31 May
2021
With international travel now estimates to be off the table until at least mid-2022, agents and travel marketers alike are asking the same question: what is the most effective way to get Aussies to book domestic holidays?
The Urban List’s founder and CEO, Susannah George, has put together a research report that delves into how the travel trade can convince Australians to see their own backyard differently.
The report,
Wanderlust or Wanderbust, revealed that only one in three Australians plan to spend the same amount of time and money travelling domestically as they would if they were headed abroad. ....

Susannah George , Urban List , Tourism Western Australia , Tourism Australia , Holiday Here This Year , Harbour Bridge , சுசன்னா ஜார்ஜ் , நகர்ப்புற பட்டியல் , சுற்றுலா மேற்கு ஆஸ்திரேலியா , சுற்றுலா ஆஸ்திரேலியா , விடுமுறை இங்கே இது ஆண்டு , துறைமுகம் பாலம் ,