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Media Innovation Round-Up: Virtual OOH, identity avatars and shoppable TV thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Your Brand World Amid Virtual Worlds - Multichannel Merchant multichannelmerchant.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from multichannelmerchant.com Daily Mail and Mail on Sunday newspapers.
Media Innovation Round-Up: QR ads in TV and print, and NFTs changing fan engagement thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Share it As it looks to build on its rising momentum, Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available. As explained by Snapchat: Introducing our new Global Partner Solutions program - a partnership with industry-leading companies that help advertisers connect with the Snapchat community in exciting, innovative ways. From strategic collaboration to creative execution and campaign optimization, our select group of partners make advertising on Snapchat simple for advertisers looking for managed and ad technology solutions. Originally launched back in 2016, Snap s first advertising partner program split the providers into two sections: Ads Partners and Creative Partners. With Snap s platform evolving, it s now looking to provide more specific assistance via its partner categorization tiers. ....
Share it AR is set to become a much bigger focus in 2021, with Facebook and Apple both looking to release their respective AR glasses on the market. That will add a new dimension to AR usage - but even without that next stage, AR tools are already advancing fast, and becoming more accessible as a marketing option. Leading that charge is Snapchat, which despite not revealing public plans for its own AR glasses, continues to provide advanced AR tools within its app. This year, Snapchat has added a range of new AR options, including Ground Transformation effects, new types of shoppable Try-on campaigns, 3D body scans for more responsive Lenses, new barcode scanning options, and its City Painter collaborative AR art project. ....