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+134% YOY in channel viewership +84% YOY in weekday viewership New viewers: +25%  Male viewers: + 7% to 41% A large part of BBNaija’s Live viewership comes from mobile: A reported 80%, which suits the new global tech direction.  No other African - or maybe even European - show comes remotely close to these numbers and eyeballs. When BBNaija holds, the BBNaija channel has 10 times the numbers of any football broadcast. For context, the English Premier League is the biggest sporting event in Africa and it attracts daily allegiance. This then impacts the African ad, brand partnerships and endorsement ecosystem and causes a scramble to be on one of the world’s biggest reality shows as an advertiser, a partner or a sponsor and those slots come with heavy billing.

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