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Kulfi, A New Brand Celebrating South Asian Beauty, Launches Its Kajal Eyeliners


Kulfi Beauty can be largely attributed to founder
Priyanka Ganjoo s desire to change her relationship with makeup into one of fun and self-expression. After all, the brand is named after a traditional, frozen South Asian dessert known for its colorful appearances and variations for a reason. 
Similar to ice cream in texture, this milky treat is the focal point of some of Ganjoo s happiest and most carefree childhood memories. That playfulness and nostalgia are what makes Kulfi the perfect name for the brand, she tell
Allure. I want our beauty routines to be touched with the joy you felt when you heard the ice cream truck and ate sweet treats with your friends on a hot summer day. ....

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Hunter Schafer on Foundation Application and Face Tattoos | Interview


Like many high schoolers,
Hunter Schafer used those four years to explore the boundaries of makeup for the first time. The now 21-year-old started off by dipping her toes in the stereotypical pool of concealing the discoloration under her eyes and painting on flicks to appear more feline or pretty or something, Schafer tells
Allure. It s a classic duo that I, too, was fond of. 
But as she got closer to senior year, she got bored with doing the same, conventional makeup every single day. Eventually [I] just grew to feel more comfortable in my skin and was able to take a more playful approach, she recalls. I started playing with how applying makeup in different places on my face can change the shape and taking more into consideration what I want to look like or what energy I want to radiate, which led me to the more artistic standpoint that I take with it now. ....

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Makeup Market Trends 2021 - New Beauty Innovations & Tech


As the age-old saying goes, the eyes are the window to the
makeup product trends of 2021. OK, we might have taken some creative liberties there, but the fact of the matter is the pandemic continues to impact several aspects of our lives, including the products we grab from our makeup bags on a daily basis. 
Our lips and cheeks are cloaked under masks while out and about, so several of our favorite pre-COVID-19 products are going untouched while our eye makeup has never felt more appreciated especially those vibrant, shimmery hues we typically shy away from in favor of bold lipstick and contoured cheeks. These times have given people the opportunity to explore makeup and venture a bit outside the box because ....

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