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Kulfi Beauty can be largely attributed to founder Priyanka Ganjoo s desire to change her relationship with makeup into one of fun and self-expression. After all, the brand is named after a traditional, frozen South Asian dessert known for its colorful appearances and variations for a reason.  Similar to ice cream in texture, this milky treat is the focal point of some of Ganjoo s happiest and most carefree childhood memories. That playfulness and nostalgia are what makes Kulfi the perfect name for the brand, she tell Allure. I want our beauty routines to be touched with the joy you felt when you heard the ice cream truck and ate sweet treats with your friends on a hot summer day.

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