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Direct marketers looking for agriculture ecommerce options


Candace Krebs
The Ag Journal
When Sarah Hamilton, owner of New Roots Farm at Canon City, wanted to start an online store, she turned to a comprehensive report from the National Young Farmers Coalition to help sort through the options.
“I wanted something free or really low cost, because I didn’t anticipate it being a huge part of our sales,” she said during the annual Oklahoma Fruit and Vegetable Growers Conference earlier this year. “But I’ve learned there really is a place for online sales in our day and age.”
It’s now been over a year since the first pandemic lockdowns upended the marketplace, but as analysts and researchers continue to monitor the long-term impacts to food and agriculture, one emerging consensus is that online food purchasing has accelerated and will probably remain high in the future. ....

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