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Spikes Asia 2021: CHE Proximity named APAC Agency of the Year; Australia scores 10 Grand Prix led by Saatchi & Saatchi Melbourne with four


March 4 2021, 11:46 am | BY Ricki Green | 1 Comment
The Spikes Asia Festival of Creativity has today revealed the Grands Prix and Special Award winners, recognising the best work from across Asia-Pacific’s branded communications industry. Australia has scored 10 Grand Prix Awards, led by Saatchi & Saatchi Melbourne’s ‘Donation Dollar’ campaign for The Royal Australian Mint scoring Grand Prix in Design, Direct, Industry Craft and Outdoor. CHE Proximity Melbourne has been named Asia Pacific Agency of the Year, whilst Saatchi & Saatchi Melbourne has nabbed second place.
CHE Proximity Melbourne has taken the Grand Prix in Creative Effectiveness for NRMA ‘NRMA Safety Hub’; TBWA\Sydney has won the Media Grand Prix for Tourism New Zealand ‘PLAY NZ’; SDWM Melbourne has taken the Music Grand Prix for Spinifex Gum ‘Dream Baby Dream’; opr and Ogilvy Sydney have won the PR Grand Prix for KFC ‘Michelin Impossible’; VMLY&R Melbourne has been awarded the Ra ....

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Revolver Sydney/DDB Sydney, CHE Proximity Melbourne and Revolver Sydney/TBWA\Melbourne all score Grande Awards at AdFest 2020 – Campaign Brief


– Loong, Beijing : Tencent Foundation’s China Organ Donation ‘A Team of One’
– McCann Worldgroup, Tel Aviv: IKEA ‘ThisAbles’.
Adds Brett: “All the work we saw was really inspiring but I think the piece that really stood out to me was ‘The Restaurant of Mistaken Orders’ by TBWA\Hakuhodo. It had such a beautiful humanity to it, taking a topic normally kept behind closed doors and making it accessible with thoughtfulness, care and positivity.”
Regarding IKEA’s ‘ThisAbles’ by McCann Worldgroup, Tel Aviv, Hamidi adds: “I like how it took 3D printing technology, something that we’ve all come to think of as a bit of a gimmick, and used it in a meaningful way to make a difference.” ....

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