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Whisper Media CEO Anwesh Bose bids adieu

Bose was previously the Group CEO of Havas Media Group Indonesia ....

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Rosalynn Tay takes on managing director role at Compass Group

Rosalynn Tay was previously the senior vice president of growth and demand in Banyan Tree Hotels and Resorts. Prior to that, she ran Dentsu Aegis Network Singapore as CEO. ....

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Dentsu hires Mark Prince to open media buying toward diverse-owned titles

Dentsu hires Mark Prince to reorient media buying toward diverse-owned titles
Dentsu International has taken a significant step toward addressing inequities within media buying with the appointment of Mark Prince to introduce opportunities for clients to increase spend with Black and minority-owned companies.
The new emphasis forms part of a commitment by the firm to deliver ‘Economic Empowerment’ by leveling the media buying playing field.
What is meant by Economic Empowerment?
Prince will head up a new team to support minority-owned media companies by helping to create new client benchmarks to reach diverse media audiences.
To achieve this a registry of all minority-owned partners will be created, while media owners will be offered consultancy services and feedback. Prince’s team will also drive fresh content creation and broaden definitions to incorporate all diverse targeted media networks. ....

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Dentsu Media hires new chief operating officer

Dentsu Media hires new chief operating officer
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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How Snap made a stunning comeback with ad revenue up 62%

Snap
After some rocky years post-IPO, Snap is winning back users and advertisers.
The company expanded its ad formats, upped its service to marketers, and cozied up to creators.
22 people close to Snap charted the key moments in its turnaround.
Last summer, as advertisers boycotted Facebook and other social platforms over their handling of hate speech and misinformation, Snap went on a charm offensive.
The company s chief business officer Jeremi Gorman called a meeting with some of her top ad sales aides, including VP of Americas Sales Peter Naylor and VP of Global Agency Partnerships David Roter. Within a week, they d made calls to close to 100 top marketers at brands and ad agencies, pitching the Snapchat app as a brand-safe platform with no tolerance for hate speech. ....

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