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Rio De Janeiro , Estado Do Rio , Takama Tsu , Mora Tsu , Sun Urasoe , Ya Ri , Kyoko San , Tokyo Olympics , Yoko San Urasoe , Rio De Janeiro Olympics , Tame Torch , ரியோ டி ஜானிரோ , எஸ்டாடோ செய் ரியோ , டோக்கியோ ஒலிம்பிக்ஸ் , ரியோ டி ஜானிரோ ஒலிம்பிக்ஸ் ,

Creativity still riding high

Commenting on creativity, Ensemble Worldwide & UM Studios executive creative director Didi Pirinyuang told StarBiz that it really depends on how creativity is defined. She said there are textbook intellectual and artistic definitions, but the industry’s landscape has evolved to a point where creativity is not just about the output, but also in the “how”.   
PETALING JAYA: Despite talent shortage in the local advertising industry, the high creativity level in the industry has not been compromised.
Creativity, among others, involves solving a brand’s problem and how it can help drive business goals for clients rather than merely winning awards. ....

Malaysia General , Datuk Johnny Mun , Kien Eng , Andrew Lee , Association Of Accredited Advertising Agents , Ensemble Worldwide , Didi Pirinyuang , Accredited Advertising Agents , Havas Malaysia , Virtual Street Festival , Human Race , Oxygen Advertising , Advertising Amp Media , Dad College , மலேசியா ஜநரல் , கீேன் எஂக் , ஆண்ட்ரூ லீ , குழுமம் உலகளவில் , ஹவாஸ் மலேசியா , மெய்நிகர் தெரு திருவிழா , மனிதன் இனம் ,

Dentsu's content creation engine now leverages the power of GPT-3 model

MUMBAI: Dentsu Asia Pacific’s Data Sciences division has unveiled a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC) – the media-marketing giant’s proprietary consumer insight and intelligence platform for ....

Dentsu Webchutney , Sidharth Rao , Asia Pacific , Gautam Mehra , Dentsu Asia Pacific Data Sciences , Dentsu Asia Pacific , Data Sciences , Marketing Cloud , Pre Trained Transformer , Creative Engine , Data Science , Artificial Intelligence , Machine Learning , Pt 3 , சிடார்த் ராவ் , ஆசியா பெஸிஃபிக் , கௌதம் மெஹ்ரா , தெந்ட்சு ஆசியா பெஸிஃபிக் , தகவல்கள் அறிவியல் , சந்தைப்படுத்தல் மேகம் , பிரே பயிற்சி மின்மாற்றி , படைப்பு இயந்திரம் ,

Dentsu revamps iProspect with new model and tagline

The new iProspect is touted to be an agency where the science of performance marketing and the art of brand building come together. ....

Prerna Mehrotra , Asia Pacific , Amanda Morrissey , Media Group , பிரேர்ா மெஹ்ரோத்ரா , ஆசியா பெஸிஃபிக் , அமண்டா மோரிஸ்ஸி , மீடியா குழு ,

iProspect globally rechristened as a new digital-first media agency | Advertising

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iProspect is getting a big boost under Dentsu’s new strategy to consolidate from 160 brands to six globally.
Dentsu international has globally launched the new iProspect, as a digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will offer performance-driven brand building at a global scale.
In India, Rubeena Singh, Muddassar Memon, Kaushik Chakraborty, Krishna Kumar, Santosh Mishra and Venkata Dontha will be responsible for leading the new agency.
The agency also has a brand-new website and has adopted the “Brands Accelerated” tagline which will sit beneath a reimagined logo. It aims to fuse existing capabilities such as brand building, strategic planning, business intelligence, marketing activation and performance optimisation, plus the capabilities of scaled services within dentsu international, to give the teams huge breadth and depth of skills to draw upon to ac ....

Santosh Mishra , Rubeena Singh , Muddassar Memon , Venkata Dontha , Krishna Kumar , Kaushik Chakraborty , Amanda Morrissey , Iprospect India , New Agency , New Identity , சந்தோஷ் மிஸ்ரா , ருபீனா சிங் , கிருஷ்ணா குமார் , கௌஷிக் சக்ரவர்த்தி , அமண்டா மோரிஸ்ஸி , ப்ராஸ்பெக்ட் இந்தியா , புதியது அடையாளம் ,