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December 15, 2020 9:43
Energy Australia has expanded its relationship with Cummins& Partners, appointing the agency to its media account, in addition to its remit on creative.
Cummins & Partners was named creative agency of record in 2016, and will continue delivering services across strategy, creative, digital, social content and production, as well as its new responsibilities with media.
Energy Australia has consolidated media and creative with Cummins & Partners
Cummins & Partners CEO, Chris Jeffares, said the appointment reinforces in the agency’s offering of ‘Creative:Media’.
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“Our agency was founded on the belief that the siloed approach of splitting creative & media was outdated and not in the best interest of clients or consumers. With incredible momentum for change in the industry and with this latest win, it is further proof that many clients and the wider market believe the same,” Jeffares said.