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Colorado Company Icon Source Hopes To Be Leading Authority To Connect Student-Athletes With Brands


Colorado Company Icon Source Hopes To Be Leading Authority To Connect Student-Athletes With Brands
CBS Denver
6 hrs ago
Syndicated Local – CBS Denver
DENVER (CBS4) – A Colorado company is hoping to be the leading source of connecting student-athletes with brands as the new frontier of college players being able to profit off their name, image, and likeness.
© Provided by CBS Denver
(credit: CBS)
“It’s so exciting to see the pent-up excitement that brands have had to finally work with college athletes to create so much influence in their in their local communities,” said Chase Garrett the CEO of Icon Source. ....

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Icon Source Raises $1.6M in Seed Funding

FinSMEs is the financial news site dedicated to covering venture capital, private equity, and merger and acquisition deals in real time! ....

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Startup marketplace connecting athletes with sponsorships opens $3.5M funding round


Startup marketplace connecting athletes with sponsorships opens $3.5M funding round
Photos courtesy of Icon Source)
Chase Garrett wanted to create an even playing field for athletes and brands.
The 35-year-old was a professional motocross racer from 14 to 24 years old, and later recruited athletes for Red Bull’s marketing team. But throughout his career in the industry, Garrett said he noticed emerging brands and athletes struggling to discover and connect with each other.
“A lot of times companies just think of athletes that are top of mind, like Lebron James or Tiger Woods, who are often outside the price points of 99 percent of companies of the world,” Garrett said. ....

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