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‘Hustle and Flow’ your way to success As the class of 2021 heads off into the world, many college grads may feel apprehension at the thought of starting a career in the marketing services industry. Dentsu innovation solutions officer Jeff Tan shares his thoughts and advice on getting started in the industry. Dear graduate, congratulations! You’re probably experiencing a mix of emotions right now. First, excitement because you’ve come a long way to get to this point. And second, apprehension at the question your parents, professors and pals are asking you – what are you going to do now? You may have considered a career in marketing, and if so, here are a few pointers. ....
While last year was a trying one for the radio industry, it also once again proved its value and agility. If there was a year to prove that radio is tenacious, agile, tactile and versatile, 2020 was it. Add elements of care, compassion, fun and understanding alongside information, entertainment and news, and you really do seem to have the perfect media ‘friend’. While the country was changing gears between lockdown levels, making sense of the new normal and telling the person on the other side of their buffering screens, “You’re on mute, we can’t hear you,” radio was turning up the volume and delivering a message that was loud and ....