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An Olympics delay may have changed SK-II's marketing destiny for the better


Sk-II has launched a tech-enabled pop-up in Hainan
With the Olympics coming back to Tokyo after a delay caused by the coronavirus pandemic, brands are launching their much-anticipated sponsorship platforms to the world. For SK-II, a Japanese brand owned by Olympic sponsor P&G, the Tokyo Olympics was the perfect place to supercharge its messaging around female confidence. The Drum spoke to SK-II global’s marketing leaders to find out how they changed their destiny in such a challenging year.
Earlier this week SK-II launched a major campaign titled the ‘VS’ series, centered on six brand videos about the human stories behind some of the world’s most accomplished female athletes. The campaign launched alongside a specially written soundtrack by John Legend and localized experiential shopping activity in key markets, such as China. ....

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America facing shortage of \'economically attractive\' unmarried men, study says


America is facing a significant shortage of highly educated economically attractive unmarried men who earn at least $53,000 and have a college degree. And the situation could result in unmarried women remaining unmarried or marrying less well-suited partners, a study says.
That s the conclusion reached by researchers Daniel T. Lichter of Cornell University, Joseph P. Price of Brigham Young University, and Jeffrey M. Swigert of Southern Utah University in their study,
Journal of Family and Marriage.
The results of the study were based on comparisons between real data on unmarried men and a synthetic profile of the ideal husband that the average unmarried woman desired, created from marriage data from 2008 to 2012 and 2013 to 2017 recorded in the American Community Survey. ....

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Most never married US adults hope to get married someday


Unsplash/Scott Webb
Though they are less inclined now than in recent years to see marriage as critical for couples who have children together or plan to spend the rest of their lives together, most adults who have never been married still desire to legally tie the knot someday, results of a new Gallup poll has found.
The data from Gallup s annual Values and Beliefs poll, conducted May 1-13 and published Monday, shows that 81% of Americans who have never experienced married life still wish to do so one day, despite changing attitudes toward the institution.
The desire among never-married Americans shows a slight increase over 78% of the cohort who expressed a similar sentiment in 2013 when the question was last polled. ....

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