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Estée Lauder makes two key appointments to its travel retail leadership team

Estée Lauder makes two key appointments to its travel retail leadership team
trbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trbusiness.com Daily Mail and Mail on Sunday newspapers.

The Estée Lauder Companies announces travel retail appointments

An Olympics delay may have changed SK-II s marketing destiny for the better

Sk-II has launched a tech-enabled pop-up in Hainan With the Olympics coming back to Tokyo after a delay caused by the coronavirus pandemic, brands are launching their much-anticipated sponsorship platforms to the world. For SK-II, a Japanese brand owned by Olympic sponsor P&G, the Tokyo Olympics was the perfect place to supercharge its messaging around female confidence. The Drum spoke to SK-II global’s marketing leaders to find out how they changed their destiny in such a challenging year. Earlier this week SK-II launched a major campaign titled the ‘VS’ series, centered on six brand videos about the human stories behind some of the world’s most accomplished female athletes. The campaign launched alongside a specially written soundtrack by John Legend and localized experiential shopping activity in key markets, such as China.

Simone Biles battles Internet trolls in SK-II s animated anthology VS

Simone Biles battles Internet trolls in SK-II’s animated anthology ‘VS’ The Olympic gymnast spoke to Campaign US about her involvement in the project. by Mariah Cooper Free email bulletins

SK-II CEO and marketer interview: We didn t know what we were getting into with bold animated series

SK-II CEO and marketer interview: We didn t know what we were getting into with bold animated series
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

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