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8 Cool New and Exciting Ways to Shop for a Wedding Dress


8 Cool New and Exciting Ways to Shop for a Wedding Dress
From theatrical ballgowns to mix-and-match separates you ll want to wear again.
Author:
From theatrical ballgowns to mix-and-match separates you ll want to wear again.
After a year of postponements, cancelations, mini-weddings and too much Zoom (in all aspects of our lives), wedding planning can commence again. This time has definitely pushed us all to reach new levels of creativity and resourcefulness same goes for the bridal designers and entrepreneurs that are offering fresh, innovative and exciting ways to celebrate your long-anticipated big day. 
Whether you re looking for modular layers for versatility and self-expression, festive ensembles for outdoors (from garden to beach), a playful fit for a second look or a full-on, seize-the-day ballgown, the below eight brands and retailers have options for you. (Be sure to click through the galleries to see the full collections, too.) ....

New York , United States , Silver Lake , Charlesc Dieujuste , Patricia Bonaldi , William Adolphe Bouguereau , Thierry Mugler , Jackson Wiederhoeft , Brenna Simmons , Los Angeles , Melissa Sullivan , Thom Browne , Eartha Kitt , John Singer Sargent , Dana Ferraro , Lady Gaga , Anna Pavlova , Sheila Frank , Californian Redwood , Mary Mcfadden , Pennsylvania Based Sheila Frank , Old Hollywood , Wire Report , New York City , Maison Sully , Gene Shelly ,

This designer wants to bring back the joy of playing dress-up

The coronavirus disrupted much of the bridal fashion industry, driving down sales and forcing designers to showcase their collections virtually instead of in person. But through it all, Jackson Wiederhoeft kept extra busy and productive. ....

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This Designer Wants to Bring Back the Joy of Playing Dress Up


This Designer Wants to Bring Back the Joy of Playing Dress Up
In a world of virtual runways, Jackson Wiederhoeft has made his latest bridal collection “an accessible experience for brides.”
The designer Jackson Wiederhoeft, who recently released his 2022 bridal collection and opened a showroom in Manhattan, wants to help brides experience dressing up again. “We’ve lost the ability to play. I want to bring it back.”Credit.Adraint Bereal for The New York Times
By Alix Strauss
April 15, 2021, 11:02 a.m. ET
The coronavirus disrupted much of the bridal fashion industry, driving down sales and forcing designers to showcase their collections virtually instead of in person. But through it all, Jackson Wiederhoeft kept extra busy and productive. ....

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Vera Wang Is Rebranding Her Bridal Business with the Launch of a New, Accessibly Priced Collection


Vera Wang Bride
Vera Wang has long been dubbed the doyenne of the bridal industry and for good reason. She continues to revolutionize wedding dressing, infusing a true sense of fashion into a traditional market that tends to play it safe. Wang approaches these collections as she does her ready-to-wear: Each has sources of inspiration, be it the transparency and sex appeal of black and nude lingerie or cherry blossom season in Japan, rather than being based on what a sales team considers passable for the bride, a client the industry too often deems reluctant to take style risks.
While she s known for otherworldly creations in the luxury market, Wang s also proven her interest in designing for every bride (and every woman), through a past partnership with David s Bridal and current collections with Men s Wearhouse, Zales, and Kohl s. Those collections are intended to make the brand as accessible to fashion-loving consumers as possible, while keeping her luxury ready-to-wear ....

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