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Streax Professional assigns digital duties to Grapes Digital

Agency will be responsible for digital campaigns, influencer marketing etc. 06 May, 2021 - 11:42 AM IST | By indiantelevision.com Team MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be handled from Mumbai’s office. As part of the mandate, the agency will be responsible for executing digital duties for the brand including content planning, creative support, media planning and buying and influencer marketing. HRI COO Ameya Dangi said, “We are excited to associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, and will help us to reach our digital target audience. Today, presence in the digital world is a very important way in which brands establish closer connect with their audience. Streax Professional has built a strong digital presence over the years and throu

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IPL 2021: Is it game over for the media and advertising biz?

The suspension of the cash rich league will impact the ecosystem commercially. 05 May, 2021 - 08:53 AM IST | By Gargi Sarkar KOLKATA: The Indian Premier League (IPL) returned to Indian soil after two years amid great excitement but no one had expected that the tournament would come to a halt midway. The steep rise in Covid2019 cases in the country had already led a lot of people to question why the league was being staged, and a PIL on the same was filed before the Delhi high court. Yet, the bio bubble had acted like the shield of Aegis for the event – until it was breached.

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Streax Professional assigns digital AOR mandate to Grapes Digital

The agency will be responsible for executing digital duties, including content planning, creative support, media planning and buying and influencer marketing

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Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers

Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers With the IPL being suspended till further notice, only brands focusing on summer may move to other avenues, say experts. Star India may end up losing Rs 400 crore in advertising, estimates say Mumbai, May 05, 2021 The suspension of the current season of the Indian Premier League (IPL) may create a short-term disruption for both advertisers and the broadcaster Star India but the overall value of Indiaâs biggest TV event and sporting league is unlikely to take a beating, experts feel. Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -

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Streax Professional appoints Grapes Digital to handle Digital AOR mandate

Streax Professional appoints Grapes Digital to handle Digital AOR mandate
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