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Live Nation partners up with bottled water maker Liquid Death

Live Nation partners up with bottled water maker Liquid Death
Live music giant Live Nation recently has recently announced it has taken an equity stake in the notably edgy Liquid Death brand of prepackaged water.
(CelebrityAccess) Live Nation Entertainment announced it has taken an equity stake in Liquid Death, a brand of prepackaged water that will become the exclusive water distributor at about 120 of the promoter’s venues and festivals in the U.S.
According to Live Nation, they participated in Series C funding round for Liquid Death, along with several high-profile artists, including Wiz Khalifa, Machine Gun Kelly, Steve Aoki, Tony Hawk, Kelly Campbell, and Michael Dubin among others. ....

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Liquid Death protects heads from zombies to promote Netflix's 'Army of the Dead'

Dive Brief:
Liquid Death, a water brand packaged in recyclable aluminum cans, has teamed with Netflix to promote the May 21 release of Army of the Dead, a zombie-heist film by director Zack Snyder. Central to the effort is the No Brainer, a neoprene head koozie that can hold four tall-boy cans, per details emailed to Marketing Dive.
The No Brainer featured in an infomercial that aired on late night television in select markets and can be purchased for $29.99. The campaign will also include out-of-home (OOH) elements in Las Vegas, where the film is set, including a digital billboard at Resort World and a collection of misfits shilling the No Brainer on the street. ....

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Bird to go public via reverse merger — L.A. tech news

Bird to go public via reverse merger — L.A. tech news
bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.

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Curious Elixirs non-alcoholic drinks satisfy a beverage need I didn't know I had

Curious Elixirs non-alcoholic drinks satisfy a beverage need I didn t know I had
Turns out this is something I d been looking for for a while.
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About halfway through my Curious No.2, a “Spicy Marg Meets Dark & Stormy,” I realized I was sipping. Forget that: I was nursing the damn thing. The flavors had activated the cautious parts of my brain that kick in when I’m drinking something with the kind of alcohol by volume (ABV) that’ll knock me on my butt, despite the fact that the drink was, according to its label anyway, 0% alcohol. Or, in the company s words, “shaken not slurred.” ....

Curious Elixirs , Old Fashioneds , Liquid Death , Cherry Chocolate Old , Old Fashioneds , Loral Cucumber Collins , Egent Specialty Bourbon , About Me , Curious Elixirs , Urious No 2 , Fflinks Skimlinks , Picy Marg Meets Dark Amp , Moked Cherry Chocolate Old Fashioned , Pomegranate Negroni , Liquid Death , ஆர்வமாக அமுதம் , திரவ இறப்பு ,

Live Nation Venues to Serve Liquid Death Canned Water

Courtesy of Live Nation
Liquid Death s aluminum cans will be the exclusive water option at more than 120 Live Nation owned and operated venues and festivals across the U.S.
Is Live Nation s sustainability agreement with Liquid Death a risky partnership?
On one hand, the agreement gives the mega concert promoter distribution rights and equity in a fast-growing mountain water brand that uses aluminum to help eliminate single use plastics, a key sustainability initiative for Live Nation. With an investor list that looks like a festival lineup, the agreement also gives the promoter proximity to artist backers including Wiz Khalifa, Machine Gun Kelly, Steve Aoki and ....

Michael Rapino , Santa Monica Based , Austrian Alps , Liquid Death , Live Nation , Green Nation , சாந்தா மோனிகா அடிப்படையிலானது , ஆஸ்திரேலிய ஆல்ப்ஸ் , திரவ இறப்பு , வாழ தேசம் , பச்சை தேசம் ,