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With its newest round, Liquid Death will exclusively 'murder your thirst' at Live Nation events – TechCrunch

With its newest round, Liquid Death will exclusively ‘murder your thirst’ at Live Nation events
Liquid Death, a four-year-old, LA-based canned mountain water startup that has steadily garnered market share and press coverage by promising, amusingly, to “murder your thirst,” just raised $15 million in Series C funding. The round brings the company’s total backing to date to $50 million.
The new financing it follows a $23 million Series B round last fall was seemingly about getting more strategic partners involved with the brand. Most meaningfully, Live Nation, the giant concert promoter, just became an equity investor and, as part of the deal, will only sell Liquid Death across its venues and festivals across the United States for a period of time. ....

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The Rise Of Community Fridges: A Beautiful Idea Worth Spreading So We Can Practice Mutual Aid With Each Other

The Rise Of Community Fridges: A Beautiful Idea Worth Spreading So We Can Practice Mutual Aid With Each Other
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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TikTok Helps Liquid Death Make Canned Water Cool

Platforms
Mike Cessario, the brand’s CEO, compared creating social content to programming Adult Swim
TikTok global head of marketing Nick Tran (left) spoke with Liquid Death co-founder and CEO Mike Cessario.
Courtesy Adweek
May 5, 2021
“Our approach is always: We don’t know anything,” said CEO Mike Cessario about bottled water company Liquid Death‘s TikTok strategy. “We don’t know what’s going to work. The thing we think is going to work doesn’t.” ....

Mike Cessario , Liquid Death , திரவ இறப்பு ,

Liquid Death Hires Amy Friedlander Hoffman As Chief Business Officer

Liquid Death Hires Amy Friedlander Hoffman As Chief Business Officer
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Santa Monica, Calif. – Innovative canned water startup Liquid Death announced the appointment of Amy Friedlander Hoffman as Chief Business Officer. She joins the executive team in this new role to oversee marketing, communications, merchandising, development for commercial strategies and business development for all brand partnerships.
Amy spent the last five years at Uber, serving most recently as the Head of Business for the Brand, overseeing more than 150 partnerships to drive engagement, experience and revenue. Prior to Uber, she ran the strategic consulting practice Priority Digital Media, served as Senior Vice President of Programming for AT&T U-Verse and held business and legal positions at Intertainer and Gibson, Dunn & Crutcher. ....

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Outdoor market at the Divine Lorraine will include shopping, food, music

Thom Carroll/for PhillyVoice
Visit the Divine Lorraine on Broad Street this March to shop the Now and Then Marketplace.
There will be an outdoor market at the Divine Lorraine s courtyard on Sunday, March 14, from 11 a.m. to 4 p.m.
The Now & Then Marketplace will feature 10 local vendors. For sale will be jewelry from MoMo Metals, skincare and teas from Terra Luna Herbals and vintage wares from Modern Day Treasure Hunters, among other things.
Food from Natalie Maronski, owner of Underground Concepts and Top Chef contestant, will be at the event. Drink specials will be available from Liquid Death and Campari. There will be live music at the market, too. ....

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