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The Drum Awards For Marketing: The Absolute Best Campaigns And Talent From 2022

The Drum Awards for Marketing reward brands and marketing teams that truly understand their customers. ....

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Top 10 spirits marketing moves in April 2021

Top 10 spirits marketing moves in April 2021
10th May, 2021 by Owen Bellwood
Johnnie Walker’s Next Steps initiative made our pick of top creative campaigns
Spirits brands ramped up their sustainability efforts last month, including Diageo’s Johnnie Walker and Beam Suntory, which both unveiled new green initiatives.
Smirnoff vodka teamed up with a comedian to offer thousands of prizes to US drinkers, while Grey Goose unveiled its biggest marketing campaign to date with a new film for its Essences line.
Actor Dwayne ‘The Rock’ Johnson backed the on‐trade by giving away guacamole to US consumers who visited bars and purchased a Teremana Tequila cocktail. ....

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