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Defence Force Recruiting launches 'Your life, plus Army Reserve.' campaign via VMLY&R


May 19 2021, 9:22 am | BY Ricki Green | 10 Comments
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve.
 
Sweetshop director Joel Harmsworth was enlisted to bring a dynamic and visually stunning campaign to life that not only unveiled the diverse equipment and people you’ll get to work with in the Army Reserve, but also capture the exciting and challenging environments you’ll get to experience. ....

Graeme Pereira , Leanne Hayter , Leigh Cooke , Joel Harmsworth , Mitchell Fong , Skye Smith , Lewis Brown , Travis Hanson , Ebony Braddon , Adam Brami , Jake Barrow , Maria Ngo , Sarah Bailey , Zerlina Burns , Meg Copp , Freya Maddock , Tim Berriman , Hayden Lenord , Josh Swingler , Jonathan May , Duncan Hayward , Emma Wood , Matt Jones , Marc Unger , Tom Woods , Gab Sandel ,

Defence Force recruiting campaign returns with 'Your life, plus Army Reserve'


May 19, 2021 11:01
The Australian Defence Force has launched a new recruitment campaign, in the first major work since returning to VMLY&R.
The tagline “Your life, plus Army Reserve”, communicates that Australians don’t need to give up an established lifestyle, career, day job or studies to join the Army Reserve.
The 60 second film displays a range of different professionals, from nurses and lifeguards to soccer players carrying out Defence Force duties.
The Defence Force creative account moved to Havas in 2013, previously, then named George Patterson Y&R held the account for 13 years, winning a string of awards during that period. The agency won back the account in 2019, following a pitch process where the recently consolidated VMLY&R beat out Host/Havas in the final two. ....

City Of , United Kingdom , Graeme Pereira , Sharon Ogilvie , Leanne Hayter , Leigh Cooke , Joel Harmsworth , Mitchell Fong , Skye Smith , Lewis Brown , Travis Hanson , Ebony Braddon , Adam Brami , Jake Barrow , Maria Ngo , Sarah Bailey , Zerlina Burns , Meg Copp , Freya Maddock , Tim Berriman , Hayden Lenord , Josh Swingler , Jonathan May , Emma Wood , Duncan Hayward , Alison Hatt ,

Suncorp partners with scientists and creatives for One House to Save Many


Suncorp partners with scientists and creatives for One House to Save Many
April 19, 2021 10:23
In response to the increasing intensity of natural disasters in Australia, Suncorp has worked with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that is fire, flood and cyclone-resistant.
Leo Burnett and the Glue Society were the creative forces driving the initiative, with an online experience and integrated campaign exploring the impact each of the building innovations can have on protecting homes.
The story was shared as a documentary on Channel Nine with earned media as support. ....

Lyndall Theodore Ashika Naran , Jonathan Kneebone , Alex Kember , Janifer Wong Keong Seet , Alexander Harrod Paul Bruty , Graham Alvarez , Michael Ritchie , Erin Stace , Ronald Regis Chloe Burns , Shae Jones Kim Thompson , Scott Stirling , Andy Fergusson , Andreas Smetana , Abigail Dubin Rhodin , Candy Clarkson , Travis Hughes , Laurent Marcus Chris Jovanov , Luke Crethar , Rapthi Thanapalasingam , Eric Franken , Adrian Jung , Cameron Robertson , Dan Crozier , Sidonie Young , Taryn Mueller , Jade Thomas ,