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Tanimura & Antle bolsters sales team for strategic growth


July 19, 2021
Tanimura & Antle announced strategic changes, additions and promotions within its sales team to position itself for strategic growth.  The company has hired new key sales team members, reorganized existing sales staff and promoted vital sales team members.  
Karen Pflaum
Tom Ryan and Rick Dacey have joined the company’s new dedicated regional sales team as regional sales managers, reporting to Senior Director of Regional Sales Karen Pflaum.  Ryan served as a regional sales manager for Tanimura & Antle previously from 2005 to 2014.  For the past few years, Ryan has been representing a number of produce companies independently, such as the Organic Grower Summit, Grower Network and Del Fresco Produce.  Dacey served as director of eastern region sales for Earthbound Farms for nearly 13 years and has since worked for State Garden/Olivia’s Organics, Pero Family Farms and JBS as a regional sales representative.   ....

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New branding for artisan line of fresh produce


New branding for artisan line of fresh produce
Reflecting decades of sustainable innovation and hand-crafted expertise, Tanimura & Antle is rolling out new consumer-focused branding to support its premium Tanimura & Antle Artisan® Family of fresh produce and more clearly convey these attributes on the shelf. The new logo joins upgraded packaging with complementary colors and enhanced graphics. Each new packaging design also offers usage tips and recipes for consumers.
The Artisan branding update will hit store shelves this month and includes Tanimura & Antle’s Artisan Lettuces, Artisan Romaine, Artisan Sweet Italian Red Onions, Artisan Sweet Broccoli and Artisan Sweet Gem.
“Consumers are making product and purchase decisions in under three seconds, and we want to help make the choice about high-quality, healthy fresh produce easier with packaging that conveys quality and extends assurance and trust,” says Ashley Pipkin, director of marketing at Tanimura & Antle ....

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