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New branding for artisan line of fresh produce Reflecting decades of sustainable innovation and hand-crafted expertise, Tanimura & Antle is rolling out new consumer-focused branding to support its premium Tanimura & Antle Artisan® Family of fresh produce and more clearly convey these attributes on the shelf. The new logo joins upgraded packaging with complementary colors and enhanced graphics. Each new packaging design also offers usage tips and recipes for consumers. The Artisan branding update will hit store shelves this month and includes Tanimura & Antle’s Artisan Lettuces, Artisan Romaine, Artisan Sweet Italian Red Onions, Artisan Sweet Broccoli and Artisan Sweet Gem. “Consumers are making product and purchase decisions in under three seconds, and we want to help make the choice about high-quality, healthy fresh produce easier with packaging that conveys quality and extends assurance and trust,” says Ashley Pipkin, director of marketing at Tanimura & Antle ....
Reflecting decades of sustainable innovation, hand-crafted expertise and high-quality products, Tanimura & Antle is rolling out new consumer focused branding to support its premium Tanimura & Antle Artisan family of fresh produce and more clearly convey these attributes on the shelf. The distinct new logo joins upgraded packaging with complementary colors and enhanced graphics. Each new packaging design also offers usage tips and recipes for consumers. ....