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Eryn Johnson | 3/5/2021, 6 a.m. The Colon Cancer Foundation, Squatty Potty and Baltimore-based DuClaw Brewing Company have partnered to offer âunicorn fartsâ beer for getting tested during National Colorectal Cancer Awareness Month. DuClaw Brewing Company Colorectal cancer disproportionately affects the Black community, where the rates are the highest of any racial group in the United States. African Americans are about 20 percent more likely to be diagnosed with colorectal cancer and about 40 percent more likely to die from it than the national average. As the second-deadliest form of cancer, it kills thousands of people each year, but if caught early it can be the most curable too. The only way to detect colorectal cancer is by getting a screening and between the months March and June last year, there was a 64 percent drop in colorectal cancer screenings because of the COVID-19 pandemic. ....
Poo for brew? Ad firm spurs colon cancer checks with beer giveaway campaign March 5, 2021 2 This limited edition beer by DuClaw Brewing Co. is at the center of a cross-promotional campaign by Richmond ad agency Elevation. ( Images courtesy of Elevation) If unicorns defecating and breaking wind offends you, stop reading this now. It was the cross-promotion prospect of two brands known for such things Squatty Potty, a toilet stool company famous for its viral video of unicorns doing their business; and DuClaw Brewing Co., a Baltimore-based brewer that makes a sour beer called Unicorn Farts that led to the latest output from Richmond ad agency Elevation, which turned it all into an awareness campaign for colorectal health. ....
By @YMSRadio Mar 4, 2021 In case you didn t know, March is National Colorectal Cancer Awareness Month and DuClaw Brewing Company in Baltimore has one of the best challenges of all time where you can send in samples of your poop for FREE BEER! Called the Give a Crap Challenge, you can be one of 400 people to participate in the challenge where you receive a test kit in the mail for your poop and if you send it back DuClaw will send you free beer. DuClaw will randomly select 100 lucky entrants to participate for free and the other 300 can still take part by making an $85 donation and as a reward you will receive a limited edition 6-pack of DuClaw’s Sour Me Unicorn Farts glittered sour ale. ....