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Poo for brew? Ad firm spurs colon cancer checks with beer giveaway campaign March 5, 2021 2 This limited edition beer by DuClaw Brewing Co. is at the center of a cross-promotional campaign by Richmond ad agency Elevation. ( Images courtesy of Elevation) If unicorns defecating and breaking wind offends you, stop reading this now. It was the cross-promotion prospect of two brands known for such things Squatty Potty, a toilet stool company famous for its viral video of unicorns doing their business; and DuClaw Brewing Co., a Baltimore-based brewer that makes a sour beer called Unicorn Farts that led to the latest output from Richmond ad agency Elevation, which turned it all into an awareness campaign for colorectal health. ....
The Pitch: Advertising and marketing news for 2.9.21 Addison Clark was hired by Medical Imaging of Fredericksburg. Work will include digital marketing, search engine optimization, social media management and data analytics. Kristin Youngblood Elevation hired two new employees. Chris Fullman is associate director of platforms and products, a new strategic and policy-focused position. He has over 20 years of industry experience, including at The Martin Agency. Kristin Youngblood rejoins Elevation as senior project manager. She was previously with the firm as an account coordinator and most recently was with McGarrah Jessee in Austin, Texas. Torx picked up The Holland Grill Co. as a new client. Work for the North Carolina-based grill manufacturer will include website design and development services, as well as assistance with ongoing digital marketing campaigns. Local independent radio station ....