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49% of Vietnamese delete shopping apps on mobile devices Chia sẻ | FaceBookTwitter Email Copy Link Copy link bài viết thành công
28/04/2021 08:42 GMT+7
The increase in app deletions shows that Vietnamese e-commerce platforms need to improve the quality of services in order to retain customers.
Vietnam has been actively promoting the development of e-commerce. Photo: Trong Dat
AppsFlyer and iPrice Group analyzed 12.4 million shopping app installs on Android devices in 2020 to learn about consumer behavior. The results showed that the removal rate of e-commerce applications in Vietnam was the highest in Southeast Asia.
Specifically, the rate of deleting online shopping applications in Vietnam was 49% in the second quarter of 2020.