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The sky is the limit. Toyota Australia’s new campaign, ‘In Our Nature,’ focuses on a commitment to a cleaner and safer world for everyone. Created in collaboration with Saatchi & Saatchi Australia and Revolver Film’s director Stephen Carroll, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store. Featuring a little girl in her boxcar aiming for new greater heights, the campaign aims to highlight a 25-year commitment to innovation in alternative fuel technology. It also focuses on how ‘safety’ and ‘invention’ are ingrained in Toyota’s quest for a better tomorrow. “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve,” said John Pap

Elina nassifSimon bagnascoBen eagletonLee sunterAlex speakmanJohn pappasTom collierMichael ritchieJoe heathKat latourMatt tannockMichelle guliaJo scottZoe kyprosMike spirkovskiLucy trengove