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The sky is the limit.
Toyota Australia’s new campaign, ‘In Our Nature,’ focuses on a commitment to a cleaner and safer world for everyone.
Created in collaboration with Saatchi & Saatchi Australia and Revolver Film’s director Stephen Carroll, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.
Featuring a little girl in her boxcar aiming for new greater heights, the campaign aims to highlight a 25-year commitment to innovation in alternative fuel technology. It also focuses on how ‘safety’ and ‘invention’ are ingrained in Toyota’s quest for a better tomorrow.
“Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve,” said John Pap
Australia
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July 16 2021, 9:13 am | BY Ricki Green | 16 Comments
Toyota Australia has launched ‘In Our Nature’, an integrated brand campaign via Saatchi & Saatchi Australia, that highlights its commitment to a cleaner and safer world for everyone.
Leveraging Toyota’s safety technology (Toyota Safety Sense) and 25-plus year commitment to innovation in alternative fuel technology, the campaign demonstrates how ‘safety’ and ‘invention’ are both ingrained in Toyota’s quest for a better tomorrow. In a way, it’s in Toyota’s nature to constantly innovate and strive forward.
The integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.
Says John Pappas, chief marketing officer, Toyota Australia: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction
Australia
Australians
Elina-nassif
Simon-bagnasco
Lee-sunter
Alex-speakman
John-pappas
Tom-collier
Michael-ritchie
Joe-heath
Kat-latour
Matt-tannock