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Students Demand the US to 'Bring Back Lockdown' in Powerful Gun Control Campaign


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Change The Ref and Ogilvy New York launch spot to push legislation on stricter gun control measures and keep school shootings top of mind during the pandemic
Non-profit organisation Change The Ref (CTR) is on a mission to maintain awarenessabout school shootings. It’s their hope that a new disruptive campaign from Ogilvy – Bring Back Lockdown – will do just that by urging Americans to push their representatives to legislate stricter gun control measures. 
Gun-related violence in schools is a pervasive issue and has greatly increased in recent years. However, for the first time in decades, school shootings stats have decreased – only due to the COVID-19 lockdown. It’s shocking to think that it took a global pandemic to reduce America’s school violence epidemic, but it’s important for people to realise that one problem (COVID-19 pandemic) can’t be the only way to solve another problem (school shootings). Children should fee ....

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Grey promotes Javier Campopiano to new global creative role


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Javier Campopiano
WPP s Grey has promoted Javier Campopiano, its chief creative officer Europe and creative chairman U.K., to the new role of global creative partner.  
He will also take on a new role driving the creative output on a “major global assignment” at WPP, working with Global Chief Creative Officer Rob Reilly across multiple agencies; Grey won t yet comment on what the assignment will involve.
The move effectively makes Campopiano the number two creative within Grey, reporting to Worldwide Chief Creative Officer John Patroulis, and adding responsibilities for Asia to his European remit. It s the latest elevation within the WPP ranks for the Argentinean creative, who joined Grey from FCB Mexico in the summer of 2019. Prior to that, he was at Saatchi & Saatchi New York, where he created the “It’s a Tide Ad” Super Bowl campaign for Tide in 2018, winning a Cannes Grand Prix. ....

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CPB Global CEO Erik Sollenberg to depart agency


Sollenberg is the latest in a string of top execs to leave. Danielle Whalen Aldrich, exec VP and president, last spring departed quietly from the shop, which is principally being run now by Ryan Skubic, managing director.
When Sollenberg first arrived at the agency, among the first tasks Chairman Chuck Porter had for him was to rethink CPB’s overall creative structure, starting with the Boulder office. “We have allowed ourselves to become a little more hierarchical than I d like to be,” Porter said at the time. “I m not positive that the people doing the work are close enough to the clients, so I want him to think about getting the actual makers of the work closer to the people we re doing the work for.” ....

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