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Change The Ref and Ogilvy New York launch spot to push legislation on stricter gun control measures and keep school shootings top of mind during the pandemic
Non-profit organisation Change The Ref (CTR) is on a mission to maintain awarenessabout school shootings. It’s their hope that a new disruptive campaign from Ogilvy – Bring Back Lockdown – will do just that by urging Americans to push their representatives to legislate stricter gun control measures.
Gun-related violence in schools is a pervasive issue and has greatly increased in recent years. However, for the first time in decades, school shootings stats have decreased – only due to the COVID-19 lockdown. It’s shocking to think that it took a global pandemic to reduce America’s school violence epidemic, but it’s important for people to realise that one problem (COVID-19 pandemic) can’t be the only way to solve another problem (school shootings). Children should feel safe in th