Ice-T Tide Commercials Bring New Spin Cycle to Laundry Ads
Brian Steinberg, provided by
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Now he’s working to help Tide clean up some of TV advertising’s most well-worn elements.
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Most ads for laundry detergent and other wash-and-dry accoutrements have relied for decades on the same themes. Someone pours a cup of blue liquid on a stained piece of clothing, and after a simulated wash and rinse, the garment comes out looking spotless and new. But in a new campaign that Tide parent Procter & Gamble hopes will have many cycles, Ice-T and professional wrestler “Stone Cold” Steve Austin have something more grandiose to offer.
Tide wants consumers to wash clothes in cold, making green pitch a key part of 10-year marketing plan adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.