Plantation Pines Christmas Tree Farm reopened for the 2023 holiday season on Thanksgiving Day. Families around East Texas were invited to come out and enjoy the experience of chopping down
Ice-T Tide Commercials Bring New Spin Cycle to Laundry Ads
Brian Steinberg, provided by
FacebookTwitterEmail
Now he’s working to help Tide clean up some of TV advertising’s most well-worn elements.
More from Variety
Most ads for laundry detergent and other wash-and-dry accoutrements have relied for decades on the same themes. Someone pours a cup of blue liquid on a stained piece of clothing, and after a simulated wash and rinse, the garment comes out looking spotless and new. But in a new campaign that Tide parent Procter & Gamble hopes will have many cycles, Ice-T and professional wrestler “Stone Cold” Steve Austin have something more grandiose to offer.
Tide wants consumers to wash clothes in cold, making green pitch a key part of 10-year marketing plan adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.