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Young, monied and keen to gamble on art: the super power of Asian collectors

Young, monied and keen to gamble on art: the super power of Asian collectors
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Are Hermès, Dior and Louis Vuitton goods too cheap? Luxury labels are losing billions of dollars by failing to include the brand story in the sticker price


Luxury brands cannot ignore the expectations of Gen Z who are more clued up than any previous generation and will quickly be turned off brands that don’t price themselves correctly. Photo: Getty Images
Opinion
Daniel Langer
Are Hermès, Dior and Louis Vuitton goods too cheap? Luxury labels are losing billions of dollars by failing to include the brand story in the sticker price
Dior’s Nike Air Jordan trainer was priced around US$2,000 and currently trades at between US$7,000 and US$20,000 on platforms like Stoxx and Sotheby’s
From EVs to NFTs, getting your price right means thinking beyond the bottom line, and harnessing the pulling power of a brand’s elusive Added Luxury Value ....

United States , Daniel Langer , Pepperdine University In Malibu , Pepperdine University , South China Morning Post , Hong Kong , ஒன்றுபட்டது மாநிலங்களில் , டேனியல் லாங்கர் , மிளகுத்தூள் பல்கலைக்கழகம் இல் மாலிபு , மிளகுத்தூள் பல்கலைக்கழகம் , தெற்கு சீனா காலை போஸ்ட் ,