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Are Department Stores Still Relevant?

Are Department Stores Still Relevant?
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

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The Luxe Breakthrough

The Luxe Breakthrough
fibre2fashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fibre2fashion.com Daily Mail and Mail on Sunday newspapers.

Hong Kong , Gen Zamrita , Indian Gen , Manoj Adlakha , Gen Alpha , Louis Vuitton , Armando Branchini , Abhay Gupta , Daniel Langer , Luxury Connect , Bain Altagamma , Southeast Asia , Bottega Veneta , Tata Cliq Luxury , Cliq Luxury , ஹாங் காங் , இந்தியன் கேன் , கேன் ஆல்பா , லூயிஸ் வூடந் , டேனியல் லாங்கர் , ஆடம்பர இணைக்கவும் , தென்கிழக்கு ஆசியா , போட்டெகா வேனெதத ,

The challenge of Chinese lower-tier cities for luxury brands | Marketing

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The Bain & Altagamma Nov 2020 report paints a bleak picture. One where the global luxury industry may contract by one-fifth in 2020 due to the ongoing COVID-19 crisis, and another where it may take up to three years to recover to pre-COVID-19 levels. However, it also reports that Chinese consumers will account for almost half of global spending on luxury goods by 2025. Needless to say, getting to know the Chinese consumer is vital for any luxury brand’s success.
On the whole, most global luxury brands market their products in large emerging markets like China with a homogenous strategy that assumes consumers are the same across the country. This is a mistake. Chinese consumers living in higher- and lower-tier cities differ significantly in their luxury consumption motivations and buying preferences. Here, some insights into the differences between the two and what luxury brands should be focused on when marketing to lower-tier city consumers. ....

Bain Altagamma , Luxe Digital , சொகுசு டிஜிட்டல் ,