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May’s – ‘The Fragrance Issue’ – Download Now
Having reached its 60-year milestone, fragrance powerhouse Diptyque discusses its incredible brand story and exclusive new fragrance launch for the Middle East.
Diptyque has such a rich history of over 60 years. How has the brand evolved?
Diptyque’s adventure starts with a story of love and friendship that lasted 40 years between Christiane Gautrot, a graduate of the Ecole des Arts Decoratifs, Yves Coueslant, a graduate of the Ecole du Louvre and Desmond Knox-Leet, a painter from the Ecole des Beaux-Arts – three transdisciplinary creatives. They decided to create a place where they would only sell what they like. As “merchants of nothing” they hunted, found, decorated and diverted everything that inspires them. Their chic bazaar opened in 1961 at 34 Boulevard Saint Germain in Paris, they presented a collection of surprising and unique items like magical lanterns, precious toys, homemade treasures like printed fabrics
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Cult-Favorite Diptyque Candles Launches Decor
Light that Baies candle and start shopping this chic home decor collection, stat. LAETITIA DUARTE
No other candle has created such a pop culture frenzy as Diptyque. Meghan Markle burns them in her house. John Mayer created a video ode to it. Countless fans of Feu de Bois, Eau Rose, and Baies have kept that signature black and white logo in the candle, er, spotlight for years. Now Diptyque is adding to its winning line-up with a home décor collection. Celebrating its 60th anniversary, the candle brand reached out to artisans to create a special capsule of tableware. It s a throwback to Diptyque s founders, artist Desmond Knox-Leet, interior designer Christiane Gautrot, and theatre craftsman Yves Coueslant set up on shop in Saint-Germain-des-Prés, who opened a tiny shop on 34 Boul
Diptyque’s graphic 60th anniversary celebration
Diptyque’s graphic 60th anniversary celebration
The French fragrance brand commemorates its 60th anniversary with a new line of graphic candles
Diptyque celebrates is 60th anniversary with a new line of graphic candles that are a nod to the fragrance house’s storied history.
The brand began in 1961, when three art students, Christiane Montadre, Desmond Knox-Leet and Yves Coueslant, opened their boutique in Paris’s Saint-Germain neighbourhood. The store was a modern day bazaar, selling knickknacks from around the world – bistro sugar holders, lorraine glassware, Indian incense burners – as well as the trio’s own graphic textile designs. It wasn’t until 1963 that Diptyque started producing their own candles, after a local wax maker gave them the idea to create scents to complement their fabrics designs.